The one thing that I would recommend before applying this matte liquid lipstick is to really moisturize your lips. If you do not this will severely dry your lips out and peel. If you do moisturize then you can wear this app day without any issues. I did not have to continue to reapply it. The colors are true to how they look in the tube. Be sure to line your lips with a lipliner for a better look.
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