Matte and Stays Put

This lipstick is definitely long lasting and waterproof. It stays put for hours. I don't really care for the texture or feel of my lips once it dries, and usually apply some form of moisturizer afterwards which does affect it's ability to stay put. But I prefer a soft moisturized feel. A little does not go a long way. I find it takes a little more than other brands to get full coverage. It's still a great deal for the price. Lots of colors and can be mixed to customize, or warn as is.