I have long hair and some of the hair towels I have gotten just are not long enough to hold all my hair in it without me having to bunch it up at the ends. This one, I actually have a bit of room left in the bottom which was a really nice surprise. The big button on it makes it easy to keep in place. It does shorten the drying time of my hair which is always a plus when you have long thick hair that takes forever to dry on a good day!