I absolutely love these matte lipsticks! I never need to reapply them, even after eating and drinking all day. The pigmentation is great, and it is very flattering with any skin tone. It's pretty easy to apply, but I like to apply a layer of chapstick before applying the lipstick just to be sure my lips aren't too dry when I take the lipstick off at the end of the day (I do this with pretty much all matte lipsticks though). This product was everything I was expecting, and more, and I am very happy with my purchase.