I purchased the ribbon to use as a craft embellishment. I like the amount of ribbon that is on the roll. The color of the red is perfect for what I'm using it for, I was concerned it would be too dark and almost looking maroon, but it is a perfect red. I really like the edges of the ribbon and how easy it is to cut. I have noticed that the ends start fraying. But I was able to put a thin layer of clear nail polish to stop it.