I got sick and tired of having huge towels for my very long (almost to my waist) hair. I picked these up so that I wasn't using huge bath towels for my hair, which flop all over the place. These are great, you just flip your head over wrap your hair up (even all of mine fits in it) and boom, no huge floppy towel trying to balance on your head. The wrap is very secure and you can get dressed, do your makeup, etc, with ease. The microfiber I thought was a gimmic at first, but it's not, it makes a huge difference. It takes a lot of the water out of my hair, speeidng up the drying time. The towel is very wet when I am done, I just hang it up to dry (it dries rather fast as well). All in all, I am a big fan of these, every woman should have them.