It arrived in a pretty pink box that was sealed. I took the wrapper off and the palette slid out the end. WOW. So many bright and vibrant colors. I've had several opportunities to use these and I really like them. You don't have to keep applying layers to get the color you want. It goes on in one stroke and is the same bright color that it is in the tray. I wore these for up to eight hours at a time and they didn't crease or dim in color. I'm very impressed. Much better than some of the higher priced shadows I've purchased. And the colors are what's hot right now. Love this and would like to try other products from this company.