To get my life together. Too often, I'm scattered and I need to focus. Don't get me wrong, I'm technologically inclined so I do have a calendar that I use on my phone, but I've found that I immediately swipe right when notifications pop up. That is no bueno. Anyway, I thought it'd be a better idea to have something physical that I can't just "swipe right" on and it's working. It's sturdy. It's colorful. It does what I need it to do. It organizes my life. LOL