Good quality cable.

Super cool looking cable.  I chose the bright red colour, and it's lovely, bright and vibrant.  At 1.8 metres (6ft)  long it's plenty long enough, and it comes with a little velcro tie strap so if you want the cable to be a bit shorter it's easy to do.
The cable charges my devices at the same rate as the standard apple cable and I had no notifications on my phone that  I wasn't using the correct cable, as can sometimes happen with non apple replacements.
The cable has a good thick braided cover and seems like it's going to be very durable.  There's a little note in the box which points out that the cable has an 18 month manufacturers guarantee too!  

I'm very happy with this purchase.