Perfect for families where the mother and father both help out. Not girlie or boyish. Perfectly neutral. This bag is packed with all sorts of compartments and attachments for clipping specific items and have them stay exactly where you can find them. There is a changing pad with this and plenty of holders for bottle and diapering needs. The stitching is durable and the materials are sturdy and there are waterproof compartments. I bought this for my daughter for grandchild number 7... We are beyond baby showers but definitely a good one to buy for one if you need a gift. Would be perfect given with supplies that will be needed to take care of the new addition