This is a good quality Paracord and it's a magnificent value. I just don't see the reflective aspect of it. I put a very bright flashlight and an ultraviolet light on it but nothing reflective about it at all. That's the reason for a 4**** star not a 5***** star rating. If the claim to reflective wasn't there I definitely would give it a 5***** star rating. So if being reflective isn't an issue for you then this is worth getting for the price. I use Paracord for everything needing tied. There are absolutely too many uses for me to begin trying to name them but if you have Paracord and duct tape you can do so much with it. I carry both in my car for emergency uses or just trying down m trunk lid when hauling something too big that the lid doesn't shut. I also have some in my home for around the house needs and for crafts. I like making Paracord survival bracelets and other things like dog collars and leashes and belts for a few things. I'm very happy with this brand and will continue to buy it. I believe if you have a need for Paracord then this will fulfill that need.