The colors on this are accurate to the pictures. They are a little darker and dull than most unicorn items out there. The inside was lined with a darker lining with extra pockets. This is a smaller sized bag for elementary age children, which my daughter will be in kindergarten this year. The wrapping was in a generic plastic bag with no tags on it. It does seem sturdy to the use of a smaller kid but would probably fall apart quicker by the use of older kids. Overall the bag is really nice and will make my daughter stand out more at pick up time in the school lines.