We spend a lot of time at the lake during the summer. I was tired of dragging around a cooler that was heavy and took up a lot of room in my car trunk. With this inflatable flamingo cooler, I can keep it deflated until we get there and easily inflate it once we are there. Therefore, it does not take up much room in the trunk and is lightweight. Unlike other coolers, it is not deep which means you do not have to stick your hand down in cold ice when you want a drink. It holds enough cans of soda for my whole family and keeps them cold throughout the entire day. The flamingo design is perfect for summer!