Worth every penny. This carrier has a pocket inside that actually holds the doll in place and straps that fit well and hold the carrier securely to the child. No child frustration means no tears or tantrums (unlike the first cheap carrier we tried, phew, it was ugly and tearful). I also love that it isn't just for girls!!! Boys like to play too. My son and daughter both love it! It is so cute and versatile! Overall great buy and I highly recommend!