I originally purchased these to give them to a coworker because she always had multiple chapsticks in her pockets, coat, and purse. I figured these would allow her to hook as many sticks onto her keys as she wanted and that would help her not lose them anymore. Another co worker saw them and loved them, and since the pack came with 6, I decided to share them with her as well. So now that makes 3 of us that have been using these stylish little holders and we love them! They are made of soft material and the designs are sooo cute!