This memory foam pillow by #TheDrDreamStore is very firm. I sleep on my side and for me it was perhaps a bit too firm, and a bit too thin. I personally like a thicker, fluffier pillow. But if you like a really firm cool gel pillow this pillow may be exactly what you are looking for. At $36.99 it's priced right for what it is. I gave it to my son who likes this pillow very much, but for me it was just way too firm.