I got a Fitbit as a gift awhile back and my almost 15 year old daughter has wanted one since. I saw this and thought perfect, especially since it's waterproof...she's very outdoorsey/sporty. This didn't come in the fanciest of packaging, but don't let that scare you off. It has a bit of a different interface but it works just like my Fitbit and at a fraction of the cost. So instead of paying for a brand name and fancy packaging I was very happy to pick this up and have a sports watch for my daughter that if she loses I am not going to freak out about. I'm really amazed for the price.