I have digestion problems and IBS and my husband has gout so as a team we are learning ways to improve and control our acidity. Apple cider vinegar has a ton of health benefits but neither of us can stomach the smell or taste. These gummies are getting some of those needed ingredients in us without hassle. There is a slight smell and taste of the ACV but it is the best alternative I have found and I can take them easily. I can stand chewing them without cringing. To say I like the flavor would be going too far, but I do recommend these for those who just can't tolerate the taste of ACV direct.