Glossy is actually so yesterday. Matte looks much more natural. The quality of this paper is decent, but my first impression was it was more like a thin cardstock than it was photo paper. It didn't seem to have the photo finish look to it. However, after printing, the quality of the photos seems to be on par, there was no blur, no bleeding. The backing seems to be nice and no colors bled through. All in all, a decent quality for a great price.