I was not sure what to expect with the brush straightner since I always used the traditional iron style but really love it. The standard straightner often flattend my hair more than I wanted and with the brush it is straight but not overly flat, also love that I can adjust the temp to just what I want. It also works great with kids hair since the design lets you earily brush their hair at a low temp and straignen it too - don't usually straighten kids hair but my 7 year old neice was with me when I opened the box and wanted to try it out with me so after giving it a try and seeing how easy it worked and didn't burn I brushed her hair straight and it worked great without becoming too hot.