I wanted something that would be quicker and less damaging to my hair so I tried this Arino 2 in 1 hair straightening brush. My daughers and I have a lot of thick curly hair so we put it to the test. The best thing is that the iron/brush part itself doesn't get too hot like flat irons, reducing the risk of burning your hand. I found it to be just as effective as the flat iron, and it is less damaging so all around a great thing. It took about as much time as a flat iron, but this seemed to leave my hair with a healthier feel to it, not as dried out as it usually gets with a flat iron.