Main positives for me:
Easy to use, easy to navigate through screens, and easy to set-up.
Really clear 720p screen when playing back on the laptop, monitor, tablet etc. gives me the confidence of capturing good images if needed. Minor point but I like the screw in mount far more than the usual slide in (which often feels like you’re going to break it!)
Also should point out great customer service when emailing with a question as I received a response within the hour!!
Great price and definitely no need to pay more for a branded version.