This concealer reminds of Tarte tape. The packaging is very similar to Tarte. The great thing about this concealer is it has great coverage. It is a little thick. Apply with a face sponge or brush then you can add water as needed to spread,
The color is great. Works well with my complexion which is a big bonus. I usually have a hard time finding the right colors
Overall this is a great product at a great price!