My daughter learned to ride a bike last summer, but I had never purchased her a bike bell. I really didn't think that she would love one. However, I was completely wrong. I saw this one and decided to purchase. As soon as it arrived, my daughter wanted me to put it on her bike. Assembly was super easy and took me around 3 minutes. Once on the bike, it stays securely in place without scooting around on the handle bars. The bell is super loud and has such a cute sound for kids. My daughter says, "I can use my bell and people will know I am coming". A great purchase that I am completely satisfied with!