This cooling towel is different from the other cooling towels. It's made of a soft fabric that stays soft wet or dry. Other cooling towels I've noticed become hard and stuff when dry and it scratches my skin. This towel stays nice and soft and is very comfortable against my skin. The cooling towel keeps me cool for several hours and when it warms up all I need to do is remove it, shake it and it begins to cool once again. Or just wet it again with water and it cools. The quality seems very sturdy and long lasting. I recommend this cooling towel that will last for quite some time.