This is a soft silicone wrist band for a Fitbit Ionic. It works perfectly and is so easy to install. It comes in a variety of colors, but my personal favorite being purple this is the one I ordered. It is very comfortable and fits my wrist nicely. I've purchased other bands that didn't fit quite so perfectly. The magnetic closing ones don't stay put with normal use, but this one does. It looks nice and can also be wiped off it it gets wet. Overall this is the nicest band I have tried with my fitbit and I will be purchasing more of this style because of the value. I could have one for each day of the week. I definitely recommend this band over the metal ones. #rankboosterreview #sponsor #fitbit