Ok for starters let me say, I am very very picky when it comes to my brushes and I at first glance thought all looks and beauty and No show greatness, boy was I wrong, for under $20 I fell in Love No their not real hair their synthetic but they are super soft and really easy to use. I also always gift my brushes durability check to see if the bristles will stay intact and this passed with flying colors. These brushes don't waste your makeup like most brushes do, they release the excess with a tap of the brush (note: if you use powder foundation only) of course liquid foundation may be a little different. I have recommended these brushes throughout my FB profile with my friends and family and they are now purchasing. So I am guessing that these will be raised in price due to being exceptional brushes and popularity is growing as well. I posted a link above in the heading tap it and you can go to the site to purchase they are under $15 for now. You will not regret your choice by far. Why pay $30 for a single brush when you can get a whole kit for $15 or less. This brush gave my old sephora brush a run for its money so Imma retire it and use these for a while. I absolutely love them. You will too.