It fit my 38mm Apple Watch beautify. I didn’t have any issues with how it attached. The band is comfortable. Soft and thick. It feels like it will last me a long time. It buckled easily and feel secure. The strap itself is a little stiff but that is normal for real leather. It will give over time and shape itself to my wrist. My husband is a bit jealous of my new band and wants one for himself. I’m thinking that it will make a great stocking stuffer for Christmas. If you like the way leather bands feel on your wrist then this band is for you!