This seemed super small at first, but I popped him right out of the box and was surprised at the material. The outside is soft and smooth, but the inside feels like it's filled with magic sand. You can squeeze and pull him in all directions to reshape him. To get him back to normal, you have to spank him!
I don't have high hopes about him lasting very long because he already has some peeling spots, but he's so cute so I'll enjoy him until he pops. I don't think I'd recommend this toy for kids just because he doesn't seem very sturdy and I wouldn't want to clean up whatever's inside him.