This doesn't look 100% like the picture. The camo is a little more blurred. That is the best way to describe it. I still like it and think it looks nice. I definitely love the texture and the quality. It is strong and sturdy and holds up well on my guitar. I use it for my acoustic. I love the faux leather on the ends as well. They look really good. The length is nice and the strap is wide enoug that it is comfortable to wear. The best part is that it is easy to take on and off because I have other straps and like to change them out.