It\'s RICH: The more applications you use, the more function keys it delivers. So basically you get a keyboard with more keys than you bought.
It\'s PERSONAL: There are 12 unique function keys that can be customized and personalized for EACH application.
It\'s FAST: you can customize each function key to carry out multiple tasks in sequence with a single keystroke.
It\'s SMART: When you switch applications, those application specific function keys will automatically be mapped & activated.
It\'s SIMPLE: There is a graphical tool to help you set up the mapping, and a virtual display panel to assist you in case you forget which key is mapped to what!